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An identity program is not a "quick fix" to a problem of corporate communications, nor should it be seen as a cosmetic that can represent something the institution is not.
In developing an identity one must examine the institution's past, its present situation and where it wants to be.
An institution's corporate identity is expressed in numerous ways, both explicitly and implicitly.
When considering identity in a broad sense, the term corporate image is often used.
Note: Exceptions are institutions that have been specifically exempted from FIP policy or are excluded in view of their legal status.
The "Government of Canada" signature has a broad range of applications, including items intended for government-wide use, activities involving two or more institutions, and facilities occupied by several government institutions.
All institution should use the standing offer described below to ensure all signage conforms to The Federal Identity Program (FIP) policy makes each institution responsible for managing its corporate identity within the framework of the government-wide policy and standards.Additionally, reference may be made in the The Coat of Arms, also known as the Arms of Canada, was modified in 1994.The modified version supersedes the former design of the Coat of Arms.It involves long-range planning and represents an integral part of corporate strategy.Designing a corporate identity is the most complex of graphic design activities and it is essential to obtain the support of senior management both for its creation and its maintenance.